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LAB: Marketing Global Programs

OVERVIEW

Learn the"Promotion Pyramid Framework" and the most effective marketing strategies and messaging approaches to use at each stage of the participant journey. From social media, email marketing, SMS, content marketing, and paid media - learn how to create targeted marketing campaigns and measure their effectiveness. 

CORE LEARNING OUTCOMES

  • How to Map the Journey from Curiosity to Participant with The Promotion Pyramid Framework
  • Understand Core Discovery strategies online & in-person
  • Where and How to Capture curiosity and create your "Participant Magnet"
  • Nurturing Participants and Bridging the GAP between curiosity and application
  • Tools of the Trade: Implementation, tracking, and measuring success of your marketing

You'll have 12 months access to this Lab. 

ABOUT YOUR INSTRUCTOR: 

Brooke Roberts

Brooke Roberts is founder of Inside Study Abroad and former Senior Vice President of GoAbroad.com. Working in IE for nearly 15 years, she has held positions in education abroad, international internships, marketing, student recruitment, and student advising. 

For the past eight years, Brooke has grown several businesses and organizations to multiple six and seven figures in revenue and regularly consults for small and medium companies on marketing and growth strategies in the digital economy.